Sydney Sweeney Quickly becoming the typical sweetheart in America, her stunning appearance, her camera smile and her outspoken nature fascinated. The 27-year-old actress embodies traditional American beauty standards with her blonde hair, blue eyes and confident manners.
The actress strategically capitalizes on her reputation through her critically acclaimed performances and innovative marketing strategies, including selling soap products that contain her actual bathing water. The impact of this growth has attracted major brands, including American EagleIt is an established clothing and accessories retailer that has operated since 1977 and has recently played her in a new event.
Advertisement shows Sweeney successfully completed the car repair as the camera reached out along the jeans and continued into the vehicle and drove away. The ad's slogan is short for: “Sydney Sweeney's jeans are great.”
The brand also released an Instagram video that included Sweeney approaching its billboard and painting it on it, especially marking out the word “gene” and replacing it with “jeans.”
The messaging of the campaign not only promotes denim, but also provides multiple explanations, including its impact on the genetic advantages of “US”. While the company's stock value grew 4% after the company's launch on Thursday, the brand has faced major social media criticism.
Many users have entered social platforms to criticize the messaging of ads, and many users have marked it as promoting the “Nazi fascist” ideology. The reasons behind these reactions are as follows.
according to salonHistorically, the term “Great Gene” has been used to celebrate white, thin and traditional beauty standards. Even for those unfamiliar with this historical background, the information of the advertising is widely considered problematic.
A viral tiktok video says: “Would we be surprised to find out that the brand name is actually the American Eagle is doing fascist propaganda like this? Probably not, but it's still shocking, like a white woman with blonde hair and blue eyes talking about her good genes, just like Nazi propaganda.”
Many X users expressed similar concerns, saying: “Sydney Sweeney American Eagle Jeans Advertising is Nazi Promotion, if you disagree, you are fascist” and “It’s easy for them to get a beautiful black woman to do this ad, but they have a woman who can do it… Instead…”
Some users called for cancellation of the campaign, noting: “The American Eagle needs to remove those Sydney Sweeney ads. They are really horrible.”
Neither Sweeney nor American Eagle responded to the sport's strong opposition.
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