Prabhas' Pan-India sport wonder “Salaar: Half 1 – Ceasefire” appears because of the most watched movies on Indian cellular streaming platforms in March 2025, consistent with Nielsen's latest cellular audience measurement report.
The film directed by Prashanth Neel is currently streaming on Jiohotstar, with Netflix’s Tamil language comedy Dragon (Dragon), highlighting the rising desire for multilingual content material across the subcontinent.
Nielsen Knowledge tracks viewing habits on seven major streaming platforms as well as Prime Video, MX participants Jiohotstar, Netflix, Sonyliv and Zee5, revealing a variety of content materials that are dominated by regional productions and global fares. These rankings are based primarily on passive cellular measurements from Android customers aged 18-45 in the city market, with a population of over 100,000.
JioHotstar emerges because of the main platform of the entire class, claiming to be 7 out of the top 10 movie spots and ensuring many positions in each unique and non-original sequence chart. The platform’s solid display demonstrates its extensive content material technology and its positive positioning in India’s crowded streaming market.
In the unique sequence class, the “Aashram” of MX participants maintains control of its highest position in the highest position adopted by Jiohotstar's “Thukra Ke Mera Pyaar”. It is worth noting that Netflix's Korean drama “When Life gives you oranges” took third place, highlighting the platform's profitability to Indian audiences. The lasting recognition of the “Stranger Issues” that won fourth place shows the continued international charm of the Netflix flagship sequence.
The non-original sequence rankings are dominated by familiar TV favorites, and the director of “MTV Roadies” on Jiohotstar is adopted by the long-running Indian cleaning soap operas “Yeh Rishta Kya Kehlata Hai” and “Anupama” and “Anupama.” HBO's “Entertainment of Power” won ninth place, proving that quality Western content materials continue to search for a devout audience on Indian streaming platforms.
March’s knowledge covers the entire Metro, Mini-Mitro, Level 1 and Level 2 city content materials, and its ranking is determined by the achievements and time spent by Nelson’s composite metric combination. The measurement focuses on the new shopper classification system segment A, B and C customers representing the core population of Indian cities to drive streaming consumption.
India’s position as the mobile number one leisure market continues to drive streaming progress, with PwC analysis showing that Indians spend 78% of their time on mobile apps related to leisure and media. At this stage, visitors to the Earth’s second largest network market were basically dominated by cellular network customers, thus enhancing the importance of Nelson’s mobile-centric measurement strategy.
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