Houston Rockets Scoring Guard Jaylen Green It was on the court that made headlines, this time it had nothing to do with his jump shot. The 23-year-old NBA star has officially joined Calvin KleinThe roster of brand ambassadors, starring the latest underwear sport of the fashion giant, has already left fans talking about it.
Green has been turning with his athleticism since joining the league in 2021 and is now showing another performance. The event features young athletes from Calvin Klein’s signature underwear collection, blending his natural confidence with the brand’s minimalist aesthetic.
“It’s incredible to work with Calvin Klein,” Green Sharing In the campaign announcement. “It’s a brand that I always respect and it’s really natural to represent them.”
When you think about it, it makes a lot of sense to collaborate. Calvin Klein has a long history of working with athletes who embody physical excellence and cultural significance. Green certainly fits the bill, making his Generation Z attractive and growing a fan base for the iconic brand.
What is particularly interesting about this partnership is how it reflects the evolving landscape of athlete endorsement. Although basketball players have traditionally focused on sneaker trading and sportswear, Green’s lifestyle fashion shows how modern athletes can expand their brand business to the court.
Campaign photography captures Green’s relaxed and confident energy shot in Calvin Klein’s black and white style. Meanwhile, marketing strategies appear to target young demographics, who follow Green’s career and connect with his personal brand.
This lingerie sport is also a critical period in Green's career. As he continues to develop his own game with the Rockets, building his own off-field brand through such a partnership is as valuable as his basketball achievements.
The event will be launched on Calvin Klein’s digital platform and will be selected for print publications in the coming months.
