The Golden Melody Competition’s conference lineup in Taipei collectively introduced a dynamic mix of business leaders across Asia and past. Designed to highlight Mandarin music while fostering global collaboration, the three-day gathering is a showcase contest, pairing period and strong board membership, one of the outstanding meetings delves into the ever-evolving equipment of OK-Pop International’s successful.
On opening day, YG casual maker Mojo (Seung Nam Kim) sat down with Ryan Farley, managing director of the U.Ok-based report label Cooking Vinyl, to remove the complexity of transnational music manufacturing in “OK-Pop music manufacturing approach in the international market.” ” YG Casual is the agent behind OK-Pop Sensation Blackpink.
Kim offers credibility associated with Treasure, Lee Younger-Ji and (G) I-Dele, and Hove Insider's offers an insider to see how the Korean music business redesigns its A&R approach to resonate with every home and global audience.
“The A&R pairing is not a model, but about emotional language,” King said. choose. “The first step is to figure out what kind of voice the staff wants now. From there, we can turn that emotion into sound by referencing and discovering the right creators, rather than the most important names.”
For example, take the International Songwriting Camp as an example: Writers from completely different international locations collectively produce a presentation, and then selected by the A&R crew personally to match the artist’s ID, from language, melody to grooves and tones. The final contact was formed in collaboration with Korean lyricists and producers.
Immediateness is crucial for Western markets – appealing melodies, readability of rhythms and intuitive structures may resonate first. “Global listeners often precede tone and groove before lyrics,” King defines. “Although Korean audiences are eager for lyrical storytelling, emotional nuances, and even silence – these “empty moments” bring weight.”
Regardless of the area, the memorable melody remains the holy grail. Kim's factor is the main example of Newjeans and (G)I-Dled as artists who master this stability – blending Korean elements with international Polish.
Cross-cultural cooperation is crucial and reflected in the numbers. In 2024, more than 75% of OK pop tracks are related to global creators.
For Kim, the importance of working with global expertise is embracing rather than worrying – the difference.
He mentioned: “Working with international songwriters can often involve linguistic boundaries, completely different workflows and cultural misunderstandings, but through these frictional moments, non-format, genre-bending sounds are born.”
As the changes in OK-Pop manufacturing become increasingly boundless, Kim believes the future of the style lies in its potential to keep emotions rooted while also including a wider palette. “To look forward, I think Pop will continue to grow by integrating additional co-creators from various international locations and cultures,” he mentioned. “The energy of music to build emotional resonance and relationships across language and context will retain the relevance and thriving of OK-Pop in the international mainstream.”
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